Apple is gearing up to steal the spotlight with its much-hyped “Awe Dropping” event on September 9, 2025, and it’s shaping up to be a blockbuster! From a super-sleek iPhone 17 Air to health-focused upgrades for the Apple Watch and AirPods, the tech giant is set to unveil as many as seven new products. Here’s a sneak peek at what’s coming, why it matters, and how Apple plans to wow us at its Cupertino headquarters.
Apple’s big day comes hot on the heels of a stellar third-quarter performance, with record-breaking revenue of $94 billion. But it’s not all smooth sailing—the company is grappling with fierce competition in artificial intelligence and a recent 15-19% dip in its stock price in 2025, making it one of the weakest among the Magnificent Seven tech giants. A $75 billion market value loss during its WWDC 2025 keynote, tied to a delayed AI-powered Siri upgrade, has added pressure. Still, iPhone sales soared 13.5% to $44.6 billion, fueled by customers upgrading before potential tariff hikes. This event kicks off a bold three-year plan to transform Apple’s hardware lineup, blending style, innovation, and a new “Liquid Glass” design inspired by the Vision Pro headset.
Meet the iPhone 17 Air: Thinner, Lighter, Bolder!
The star of the show? The iPhone 17 Air, rumored to be Apple’s slimmest smartphone ever at just 5.5mm thick—way thinner than the iPhone 16’s 7.8mm frame. This sleek device could replace the iPhone Plus, which hasn’t quite won over fans. With a 6.6-inch display boasting a buttery-smooth 120Hz ProMotion refresh rate (a first for non-Pro iPhones), a titanium-aluminum frame, and a featherlight 145 grams, it’s a game-changer.
But there’s a catch: to keep it slim, the iPhone 17 Air might come with just one 48-megapixel rear camera, a smaller battery, and an off-center USB-C port. Its speaker grilles are also simplified for the ultra-thin design. Expect it to shine in black, white, light gold, and a trendy light blue, priced around $899, matching the current iPhone Plus.
iPhone 17 and 17 Pro: Power-Packed Upgrades
The standard iPhone 17 is set to impress with a 24-megapixel front camera—doubling the resolution of older models—for sharper selfies and video calls. Plus, all iPhone 17 models will reportedly get the 120Hz ProMotion display, making scrolling and animations super smooth.
The iPhone 17 Pro models are stepping up with a bold new pill-shaped camera bump, packing a 48-megapixel telephoto lens with an incredible 8x optical zoom (up from 5x on the iPhone 16 Pro). They’re also swapping glass backs for aluminum to boost durability and cut weight. New color options include vibrant orange and blue, alongside classic black, white, and silver. A vapor chamber cooling system could keep things chill during heavy tasks, hinted at by the event’s thermal-inspired logo.
Apple Watch Series 11: Your Health, Upgraded
The Apple Watch Series 11 is all about keeping you healthy. It’s expected to introduce blood-pressure trend tracking, alerting users to potential hypertension issues (though it won’t give full systolic/diastolic readings). Powered by a new S11 chip, it might pack bigger batteries or extra sensors. Plus, faster 5G RedCap connectivity could mean quicker data speeds compared to current LTE models.
Apple Watch Ultra 3: Built for the Wild
For adventure junkies, the Apple Watch Ultra 3 is bringing standalone satellite connectivity, letting you send emergency SOS signals or texts in remote areas without Wi-Fi or cellular coverage. It’s also rumored to have a brighter, bigger display that’s easier to read from angles, along with a charging coil that hits 80% in just 30 minutes.
AirPods Pro 3: Hear Your Heartbeat
The AirPods Pro 3 are getting a health-focused upgrade with heart-rate monitoring via LED sensors that track blood flow in your ear canal. Expect better Active Noise Cancellation, richer sound, and a faster H3 audio chip. There’s even talk of temperature monitoring and real-time translation features. Design-wise, they’ll be slimmer with a hidden status LED for a sleeker look.
What’s Next for Apple?
The September 9 event is just the start of Apple’s big plans. Looking ahead, 2026 could bring a foldable iPhone with a 7.8-inch inner display and a 5.5-inch outer screen, priced around $2,000. By 2027, Apple’s dreaming up an all-glass iPhone for its 20th anniversary, with curved edges and no bezels—a “single sheet of glass” vibe. These moves tie into Apple’s push for spatial computing, with CEO Tim Cook laser-focused on launching AR glasses before rivals like Meta. A lighter Vision Air headset and smart glasses are also in the works by 2027, aiming to ship over 10 million AR/VR products annually.
Apple’s “Awe Dropping” event will stream live on its website, YouTube, and Apple TV on September 9. If history is any guide, pre-orders could start on September 12, with some iPhones hitting stores by September 19. Get ready for a tech spectacle that could redefine Apple’s future!